Audit
Week 0 — pre-engagement
A structured review of your funnel before any engagement begins.
What it includes
- Google Ads account review
- Tracking review — GA4, CRM sync
- Landing page review
- Lead follow-up review — speed-to-lead, nurture, no-show recovery
- Unit review — CPL, show rate, close rate, LTV
- Written 30/60/90 plan with stated assumptions