Work

How we work — from first call to live campaigns.

The system we run once you're live, and the onboarding path to get there. 

Part one

The system we run.

Four connected pillars, run as one acquisition system. Each one is useful; together they compound.

Google Ads

Intent-led search campaigns, not vanity reach.

Advanced tracking

CRM-tied and revenue-aware, so every booked consult ties back to spend.

Nurture sequences

Email + SMS that books no-shows back in.

Landing pages

Engineered for one decision: book the consultation.

The four stages, in detail

Audit, build, launch, optimize — what each stage actually involves.

01

Audit

Week 0 — pre-engagement

A structured review of your funnel before any engagement begins.

What it includes

  • Google Ads account review
  • Tracking review — GA4, CRM sync
  • Landing page review
  • Lead follow-up review — speed-to-lead, nurture, no-show recovery
  • Unit review — CPL, show rate, close rate, LTV
  • Written 30/60/90 plan with stated assumptions
02

Build

Weeks 1–2

Tracking, pages, and nurture installed so the account is measurable end-to-end.

What it includes

  • GTM + Enhanced Conversions configured
  • CRM-to-ads conversion value sync
  • Offer-specific landing pages designed and shipped
  • Booking tool integrated with attribution
  • Email + SMS nurture and no-show recovery flows
  • Reporting dashboard aligned to your KPIs
03

Launch

Weeks 3–4

Campaigns go live with active monitoring through the learning phase.

What it includes

  • Search campaigns structured around intent-led keyword themes
  • Ad copy variants written and rotated
  • Daily monitoring through the learning phase
  • Early performance data fed back into the dashboard
  • First weekly review and adjustments
04

Optimize

Ongoing

Weekly iteration across creative

What it includes

  • Weekly ad copy and creative iteration
  • Bi-weekly landing page conversion tests
  • Monthly offer and funnel reviews
  • Quarterly strategic planning + roadmap
  • Scaling spend in line with proven performance

Onboarding

From first call to live campaigns, step by step.

Here's exactly what happens after you book a strategy call.

  1. 01

    Discovery call

    Day 0

    A 30-minute call to understand your offer, your numbers, and what's actually going wrong. No pitch deck. If we're not a fit, we'll say so on the call.

  2. 02

    Funnel teardown

    Days 1–3

    We pull your ad accounts, analytics, and CRM data and send back a written teardown — what's broken, what's leaking, and what we'd do about it in the first 30 days.

  3. 03

    Proposal & kickoff

    Days 4–5

    Scope, deliverables, timeline, and pricing — Once signed, we schedule a 60-minute kickoff to align on offer, goals, and KPIs.

  4. 04

    Access & accounts

    Week 1

    You grant access to ad accounts, analytics, CRM, and booking tools.

  5. 05

    Build sprint

    Weeks 1–2

    We build out tracking, landing pages, and nurture flows for your review and approval.

  6. 06

    Launch

    Weeks 3–4

    Campaigns go live. Daily monitoring through the learning phase.

  7. 07

    Weekly compound

    Ongoing

    Weekly call, weekly iteration, monthly strategic reviews. The account gets smarter every month it's been running.

Ready for an audit?

Pick a time that works for you.

Book a strategy call